Website Portfolio
Bertelson Precast Concrete
- Business-To-Business
- E-Commerce
Bertelson Precast Concrete is a premium supplier of concrete furnishings and fixtures, located in Modesto, CA. This redesigned website was intended to present their entire product line to potential customers and serve as a lead generation tool. They also recognized a natural segmentation of their customer base into 1) designers and architects, and 2) builders, general contractors and property managers. Based on these customer segments, the website provides different visual styles for these two unique groups.
The website uses WooCommerce to allow customers to select products for which they need quotations. These RFQs are provided to the Bertelson sales team for further action. It also provides forms for more general questions about product lines and applications.