Becky McCray

Becky McCray is a writer, speaker and consultant focusing on rural business and economic development. The goal of this website redesign was to make the site more visually appealing and to make it easier to navigate for each of her target audiences. These audiences were defined as clients seeking: a speaker (in person or virtual), a moderator/emcee, or an in-person visit/workshop/consultation. And because there is overlap between these audiences, each one had to reference the other two.

Because the site has been in existence for many years, special attention was paid to retaining the extensive lists of media links, videos, news mentions and blog posts that chronicle Becky’s expertise in her field. The redesigned look-and-feel is professional, while maintaining her connection to rural America.