A good title can make the difference between whether a page or post is read or ignored. It is the first hint that the reader gets about the purpose of the page, and whether it might be what they're …
SEO and content “above the fold”
The question on the table is, does Google prioritize content “above the fold” in search engine ranking? They certainly used to, so has the algorithm changed? First, a quick definition of “above the …
Beyond keywords
Over the last few years, search engines have become very good at understanding pages by looking at them in much the same way as human visitors. Many of the techniques used in the past to influence how …
What in the world is the Webdancers Newsletter?
As I write this, I've just released the 190th consecutive weekly edition of the Webdancers Newsletter. I don’t think I’ve skipped a week since May of 2015, although I’ll admit that I didn’t check the …
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Communicate without creating stress
I don't know why it took a year and a half for WordPress.tv to post this video of Chris Lema's keynote at WordCamp Sacramento 2017. I'm just glad they did, because he provides some great insight into …
What’s In Your Email Signature?
Let’s assume that you write good emails. They’re short, refer to a single topic, contain clear requests of the reader and include a 3-5 word subject line. (If any of this is unfamiliar to you, review …