The question on the table is, does Google prioritize content “above the fold” in search engine ranking? They certainly used to, so has the algorithm changed?First, a quick definition of “above the …
Beyond keywords
Over the last few years, search engines have become very good at understanding pages by looking at them in much the same way as human visitors. Many of the techniques used in the past to influence how …
What in the world is the Webdancers Newsletter?
As I write this, I've just released the 190th consecutive weekly edition of the Webdancers Newsletter. I don’t think I’ve skipped a week since May of 2015, although I’ll admit that I didn’t check the …
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Communicate without creating stress
I don't know why it took a year and a half for WordPress.tv to post this video of Chris Lema's keynote at WordCamp Sacramento 2017. I'm just glad they did, because he provides some great insight into …
What’s In Your Email Signature?
Let’s assume that you write good emails. They’re short, refer to a single topic, contain clear requests of the reader and include a 3-5 word subject line. (If any of this is unfamiliar to you, review …
Showing Up In the Google Knowledge Graph
Meet the Knowledge Graph If you own a website, you’ve probably given a lot of thought to how (and where) your site appears in Google search results. You’ve probably also noticed that the most …
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