I recently exchanged some tweets with someone who was trying to update her organization’s web site but didn’t have sufficient access to do so. She had a pretty good grasp of what she needed to accomplish but was being blocked at every turn. It made me think that, while modern site building tools have brought online publishing to the masses, there are still many management functions that require an understanding of how web sites and, indeed, the Internet as a whole, works.
I thought this would be a good opportunity to update and recycle a post that I published in 2008 and again in 2010 about that most basic building block of the Internet, the domain name.
